Which tabloid news editor has found an extremely cunning way to dodge the stuffy old find-stuff-out-and-put-it-in-the-paper way of doing journalism?
What he does instead is he invents rumours about no-mark celebs and posts them on the Popbitch board, prints them out to have something to show the lawyer in case it goes pear-shaped and then he quickly deletes the said posts to stop any other showbiz hacks picking them up.
Hey presto - an exclusive page lead!

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